Experimentation & testing

Use experimentation and testing to keep improving your website or digital platform.

Conversion rate optimisation services

Use Higher Ground UX agency to learn more about your target audiences

Testing & experimentation helps you trial new ideas, learn from people using your digital product and build new campaigns that don't ‘interfere’ with other aspects of your digital platform or website.

There are several benefits with testing & experimentation compared with designing a whole interface from scratch

  • Helps you learn from people using your platform
  • Identify issues you may have missed
  • Saves costly redesigns by testing new pages and theories
  • Helps you market to new audiences to promote your product or services
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User testing & surveys

Use Higher Ground UX agency to learn more about your target audiences. Our user testing experts can show you how to get immediate insights from your targeted users and keep improving what you're already doing.

We've been making websites for over 20+ years. They are constantly changing business platforms. Learning about how your users perceive your business online is key to helping you learn and improve. We can create bespoke surveys on your website to capture key information. Then use this information to design better user journeys based on what your customers need to acheive.

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Landing page creation & A/B testing

One of the best ways to test a new design or marketing strategy is to use landing pages. Customising user journeys is arguably one of the most important elements in target marketing. A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guidelines. Using A/B testing you can take this concept even further by experimenting with layouts and conversion points.

We have years of experience making landing pages for many companies including Money Supermarket, New Zealand Lottery and JCB. Let our landing page designers make your next page.

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We’re highly reviewed...

"Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make."
Tom Cornwell, Fettle
"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."
Michael Plummer, JCB
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole suite of digital platforms and websites we are using commercially. "
Robert Lynch, Couriers & Freight

Enhancing user journeys

As time moves on and more competitors move into your market, some of your once-loyal and engaged client groups will start to look elsewhere. If you have noticed a drop-off in levels of engagement recently, then your branding probably needs an overhaul.

 ‘The goal of user experience design is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.’ 

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Marketing to new audiences

The more we know about your intended audience, the better we can support you to target the right people.with the most appropriate marketing strategy. Use our expertise to help you generate better leads or sales from Search Engine Marketing (SEM).

Website development

Let our development team build a new component such as a new checkout process, custom landing pages, bespoke forms or even a totally new website build. 

We also offer a team of React and Javascript developers to build custom platforms and SaaS systems. Get in touch with Higher Ground to find out more about this bespoke service.

Request a quote from Higher Ground and start improving your conversion rates or user experience

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CRO Audits

Traffic is good. But if you’re not generating business from it, there is something to fix.If your website has 5,000 monthly users, and converts 1% of them, a single point increase in your conversion rate would bring in 100% more paying customers every month. Boosting your conversion rate means more revenue from your website visits, lower customer acquisition costs, and increased sales.

We can help you make an impact through UX Design & Conversion Rate Optimisation

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