UX & Web Design

Enhance your website and convert more customers with Higher Ground

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We design websites for superb user experiences and high conversion rates

Expert designers & developers

We create stylish, high impact websites

Harnessing User Experience methodology

At the heart of a great website is great user experience - whether that’s on desktop, mobile or tablet. We’re all on the go, all the time, so your website needs to be as easy to use as possible - on all your user’s devices.
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Higher Ground have tonnes of experience in designing, launching and marketing websites of all shapes and sizes for companies large and small. Let us make your new website project work for your audience.
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Engage your audience on any device with our expert website design services. Book a chat with Higher Ground.

OUR WEB DESIGN PROCESS

Website UX design

Conversion optimisation

Website development

Landing page design

We’re highly reviewed...

"Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make."

Tom Cornwell, Fettle

"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."

Michael Plummer, JCB

"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole suite of digital platforms and websites we are using commercially. "

Robert Lynch, Couriers & Freight

More case studies

User experience design for web

Web design that focuses on positive user experience is going to have the most success. If you deliver a great customer journey to everyone who visits your website, then a larger percentage of those visitors will take some form of action. This is the purpose of a website.

We will conduct rigorous competitor analysis; exploring what your sector is offering and sifting through the best examples
We will then reframe the digital objectives and goals your business needs to stay ahead, and formulate a bespoke plan

UX website design to increase Conversion Rates

Engage visitors and convert more leads with our proven CRO methods. Contact us for a chat if you are planning or currently have an online marketing campaign - our team have been optimising conversion rates for over 15 years - we are as experienced as it gets.

We start with a CRO audit, using research to build a detailed picture of your target audience’s behaviour, then we optimise pages according to your customers’ needs.
We tailor and personalise every page in line with where each visitor is on the buyer’s journey, developing their trust and optimising pathways to targeted conversion.

UX website development

We use Wordpress and Webflow to turn your ideas into solidly built and highly successful responsive website platforms. Our team of developers are highly skilled in solving PHP, CSS, HTML & Javascript riddles.
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We also build fully-custom Ecommerce solutions using WooCommerce and Webflow, calling on our expert Conversion Rate Optimisation services to design and build highly converting fast and clean websites that are market ready.

Landing page creation & A/B testing

One of the best ways to test a new design or marketing strategy is to use landing pages. Customising user journeys is arguably one of the most important elements in target marketing.

A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guideline. Using A/B testing you can take this concept even further by experimenting with layouts, positioning, button names and conversion points. Let us show you how.